Assignment:
Develop an overarching, purpose-driven, awareness-focused brand campaign that works across our target segments, all NYSCI marketing materials and dimensionalizes the NYSCI philosophy of Design, Make, Play.
Key Visual in motion:
Donor-specific:
Teacher-specific:
Visitor-specific:
Credit:
Executive Creative Director: Stewart Krull
Creative Director: Ronnie Ting
Atmosphere Proximity New York
2017