LinkedIn


佛之泪 Tears of Buddha









In early February 2020, the potential global epidemic was imminent.

The Rubin Museum of Art in New York is dedicated to Himalayan and Tibetan art. It is a spiritual enlightenment environment full of great compassion. They have been raising funds over the years. On February 10th, 2020, I spent a week conceiving and creating an idea, which I then emailed to the founding couple, Mr. & Ms. Rubin, and the Executive Director, Jorrit Britschgi. My intention was to raise funds for the museum and contribute to the protection of the people.

Less than two weeks after sending that email, New York State experienced its first reported case. Within a few days, I witnessed the exponential growth of cases in the city.

2020年2月上旬,全球疫情一触即发。

纽约鲁宾艺术博物馆致力于喜马拉雅和西藏艺术。这是一个大慈悲心的公共治愈环境。多年来他们一直在筹集资金。 
2020年2月10日,我用一周时间构思和创作,然后把此点子email给创始人Rubin夫妇以及执行董事Jorrit Britschgi。
目的是,利用疫情为博物馆集资,并为保护纽约市民做出微薄贡献。

Email发出后不到两周,纽约州就出现了第一例病患。短短几天之内,我目睹了该市病例呈指数级增长。










Core Problem:
Deep-Rooted Connections between Rubin Museum and local New Yorkers.


Goals:
- Protect the health of the locals
- Achieve effective self-promotion

目的:
1. 提高纽约市民防护意识
2. 充分利用疫情,大力宣传此博物馆治愈功效,以为其集资

I attempted to accomplish these goals through a single, small, and simple act:
我试图通过这一个小而简单的行动来实现这些目标:

在此博物馆内,和其他经常人流量大的公共区域,出售这种印刷设计的口罩。
博物馆若在百姓最危难之际雪中送炭,自然能大赢人心,并建立更深层牢固的联系。







——————————————————————————————————————————————————————————————————————

Citi Bikes for Citilights


纽约市民用花旗银行赞助的citi bikes踩单车,以动能生电,点亮城市马路灯




Our specially designed stationary bike installation, located at select Citi branches, allows people to convert their energy into electricity to power neighborhood lights
我们专门设计固定自行车装置设置于花旗精选的分行。


• An attract mode is displayed on the exterior screen, inviting people to ride our custom Citi Bikes and contribute to powering their city.

• As individuals start pedaling on the stationary bikes, the display visually represents the real-time generation of electricity.

• A city map illustrates which neighborhood is being illuminated as a result of the rider's efforts.

• Riders can track the amount of energy they have generated during their session, as well as the total energy generated by the entire branch.

• After completing their session, each rider receives a visualization of their contribution on their mobile phone, which they can then share on social media.

• Participants are also encouraged to learn more about the Progress Makers initiative and how Citi is supporting innovative programs in specific communities.

• Additionally, other Citi branches will help promote the experience and drive traffic to the installation.




After sunset, branded Citi Lights will illuminate sections of the neighborhood that would benefit from additional lighting. As an additional incentive, Citi will cover one month's worth of electricity expenses for individuals who open a new checking account after participating in the experience.
日落之后,动能转化的Citi Lights将照亮附近马路。作为奖励,花旗银行将为参与体验后开设新账户的个人支付一个月的电费。




Launch PR Stunt:
公关活动:
50 Cyclists in the middle of Times Square will ride our custom Citi Bikes, generating power to illuminate the billboard high above them and provide electricity to a playground in the city. The screen will broadcast a live feed of children enjoying an extra hour or two of playtime in the park.
时代广场中央的50名自行车手将骑乘我们定制的花旗城市自行车,产生的电力照亮他们上方高高的广告牌,并为城市的游乐场提供电力。
时代大屏幕将直播孩子们在公园里享受额外一两个小时玩耍。



Credit:
Atmosphere BBDO, New York
2016
Idea generator: Me
想出此点子的人:我





——————————————————————————————————————————————————————————————————————

Moon Message



A poetic solution to help convey a message of homesickness to a far-away family located thousands of miles away.
诗意地向千里之外的亲人传递浓浓思念。


























A self-initiated project in summer 2014, New York.




——————————————————————————————————————————————————————————————————————

Prevent Child Abuse


A picture of a young girl is printed on the lid of a regular coffee cup. The act of lifting the lid is a metaphorical action symbolizing the unveiling of her skirt. When you witness child abuse, please make a call at 312. 663. 3520, or visit our website at www.preventchildabuse.org.
A project in my Senior Year in SVA, 2010


普通咖啡杯的盖子上印着一小女孩。掀开盖子的动作象征着揭开她裙子。
当您目睹虐待儿童行为时,请致电 312. 663. 3520,或访问我们的网站 www.preventchildabuse.org。

2010年我在SVA大四的一个项目




Credits: Ramon De Los Santos, Sophy Wanqin Nong











Sophy Wanqin Nong

LinkedIn
Instagram
Pinterest



2026© The complete copyright of all projects and all the elements contained within (including but not limited to: text, art, architecture, graphics, models, music, pictures, etc.) is exclusively owned by the original creator Sophy Wanqin Nong.