Budweiser 3D Interactive EDM Selfie
To Create awareness for Budweiser Annual Electronic Music Festival in Shanghai 2015, Ogilvy & Mather Shanghai brought Budweiser EDM spirit to live via a 3D selfie campaign on WeChat.
A HTML5 that converts a user’s headshot into a 3D animation. The skin slowly breaks away following the tempo of the EDM track by TIESTO and Jane Zhang. In the end, the user’s photo is transformed into a vibrant and stylized, EDM visualization, revealing the user’s true self. All visuals can be download and shared on WeChat Moments.
The campaign is award FWA Mobile of The Day (MOTD) on Apr 27, 2016. In just 4 weeks after launch, it has created more than one million views.
Key Visual:
Round 1 working process:
Round One Testing Animation:
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Final:
Age Verification Page:
Home Page:
Image Adjustment:
Loading Page:
Glitch Style:
LED Style:
Polygon Style:
Transforming Style:
Golden Robot Style:
Gallery Page:
Outdoor Installation
Personalized Bottles:
Engraving Test:
In this marketing campaign, Budweiser, a century-old brand, has taken a different approach, attracting more fans through the form of "running + electronic music + party" and the interconnected model of "offline + online" to create a younger trendy branding image.
weibo social
Credit: Ogilvy One Shanghai
3D Motion Studio: MediaMonks New York
Creative Director: David Lee
Round 1 Photo Credit: Tangerine Cheng