Leo Burnett China Branding
——— The Humankind Scale
Sketch Branding Style in Shanghai office based on Leo Burnett Global Brand Guideline:
Key Visual ——— Star Reacher
10 Conceptual Animated Illustrations represent 10 Creative Scales in Leo Burnett:
1: Destructive
2: No idea
3: Invisible
4: I don't know what this brand stands for
5: I understand the brand's purpose
6: An intelligent idea
7+: Inspiring & beautifully crafted
8: Changes the way people think and feel
9: Changes the way people live
10: Changes the world
Customized authentic leather notebook for every star reacher in Leo Burnett Shanghai office:
Concept Sketching:
CREDITS:
Leo Burnett Shanghai
Chief Creative Officer / Executive Creative Director: Victor Manggunio
Illustrator of 10 animated creative scales: Kang Hai / K Fish
2015
Neo Smart Economy
Neo is an open-source community-driven blockchain platform. As the most comprehensive blockchain development platform, Neo developers can digitize and automate asset management through smart contracts. Its vision is to be an open network for a smart economy.
Tasks for this project:
Originate a system of website and visuals to accurately portray the theme of Smart Economy, and create 5 icons that demonstrate the 5 original modules in the Smart Economy ecosystem: Neo ID, Neo Gas, Neo Asset, Neo Contract & Neo VM.
Smart Economy:
Digitalize all assets, and use NEO Smart Contact to manage them all.
A project in 2019
Tasks for this project:
Originate a system of website and visuals to accurately portray the theme of Smart Economy, and create 5 icons that demonstrate the 5 original modules in the Smart Economy ecosystem: Neo ID, Neo Gas, Neo Asset, Neo Contract & Neo VM.
Smart Economy:
Digitalize all assets, and use NEO Smart Contact to manage them all.
A project in 2019
Key Visual:
Homepage for general public:
Cube Composition Reference:
Identity System for Blockchain & Math Professionals:
2024© The complete copyright of this project and all the elements contained within (including but not limited to: text, art, architecture, graphics, models, music, pictures, etc.) is exclusively owned by the original creator Sophy Wanqin Nong.