Neo Smart Economy

Neo智能经济

Neo is an open-source, community-driven blockchain platform.
As one of the most comprehensive blockchain development platforms,
Neo developers can digitize and automate asset management through smart contracts.
Its vision is to be an open network for a smart economy.

Tasks:

Originate a system of website and visuals to accurately portray the theme of Smart Economy,
and create 5 iconswhich demonstrate the 5 original modules in the Smart Economy ecosystem:
Neo ID, Neo Gas, Neo Asset, Neo Contract& Neo VM.

任务：

创造出精准描绘“智能经济“主题的网站和视觉系统，
并创建5个图标，展示智能经济生态系统中的5个原始模块： Neo ID、Neo Gas、Neo Asset、Neo Contract 和 Neo VM。

Smart Economy:

Digitalize all assets, and use NEO Smart Contact to manage them all.

智能经济定义：
将所有资产数字化，并NEO智能合约进行管理。

A project in 2019

Key Visual: 
去中心化———所有小立方体逐渐从大立方体中分离开来

Homepage for general public:








Cube Composition Reference:









Identity System for Blockchain & Math Professionals:


NEO logo 源自一个普通立方体，
所以我以立方体作为创作原点。

我将NeoID理解为DNA，Neo气体理解为能量，资产理解为细胞，
智能合约为总经理，VM 为中枢神经系统。
这五个图标之间有一个渐进的维度升级。

我逐渐将最简单的二维正方形升级为：
三维立方体，四维超立方体、多维超球面和无限维度的卡拉比-姚流形（属于数学中的拓扑）

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Leo Burnett China Branding

——— The Humankind Scale



Sketch Branding Style in the Shanghai office based on Leo Burnett Global Brand Guideline:

Key Visual  ———   The Star Reacher

1: Destructive
2: No idea
3: Invisible
4: I don't know what this brand stands for
5: I understand the brand's purpose
6: An intelligent idea
7+: Inspiring & beautifully crafted
8: Changes the way people think and feel
9: Changes the way people live
10: Changes the world




若在国内无法看到视频，请点击此百度网盘链接观看：
https://pan.baidu.com/s/17JsL0NQEhWFOm_GEMjdGXQ
提取码：bc7a







Customized authentic leather notebook for every star reacher in Leo Burnett Shanghai office: